A collaborative deep-dive into historic campaign graphics inspired themes of the new brand: instructive, authoritative, straightforward, transparent, and patriotic. The abstract, data-inspired logo features a monospace type paired with an instantly recognizable color palette.
MEDSL’s Election Performance Index (EPI) web platforms serves audiences ranging from election officials to academics, journalists to engaged citizens. Our UX work focused on enabling users to easily explore state-by-state data though a layered and intuitive visual presentation.
The EPI website offers articles on voter turnout, wait time, registration, and other pressing election information.
Brand strategy, visual identity, market research, UX and UI design, website development and integration