With only slight adjustments to the logo mark, we updated the logotype for clarity and legibility at small scales and built a contemporary brand system around it. The refreshed color palette, typography, and graphic language work together to bring a new sense of vitality and cohesion to the brand—one that aligns with their brand theme: live your best life.

On the website, we shifted the spotlight to what truly sets them apart: their people. Extended team bios and thoughtfully crafted thought leadership stories give visitors a clearer sense of who they are—not just what they do. Of course, we also ensured that the site was clear, easy to navigate, and prioritized appropriate functionality for Great Diamond Partners’ key audiences.

To bring it all to life, we partnered with Maine-based photographer Yoon S. Byun to create a library of warm, authentic portraits and candid office moments. Together with video vignettes, the new photography helps convey the firm’s culture of trust, transparency, and connection—both online and off.

To support their small but mighty in-house marketing team, we developed a comprehensive brand standards site, and a suite of brand templates—including PowerPoint, stationery, business cards, and print templates for thought leadership pieces. These tools help bring the brand to life consistently across touchpoints and make day-to-day work smoother, faster, and more on-brand.