The 84-page viewbook invites prospective students to discover the unique experiences of a Columbia undergraduate education—including the classics-rich Core Curriculum, diverse student body, beloved campus traditions, and abundance of opportunities only an Ivy in the city can offer.
Cover to cover, readers experience a kaleidoscopic view of the metropolitan campus and its surroundings. The timeless beauty of Columbia’s architecture is juxtaposed with cityscapes and candid student portraits to document the unique setting and diverse undergraduate population.
When you pull into the subway station at 116th and Broadway, the sign says Columbia, the walls are light blue, and you get off and think, ‘This stop is mine.’
Admissions branding, editorial strategy, content development, campaign and print design, art direction, channel strategy