Holy Cross aimed to transform its news website from traditional daily reporting to a more emotional, connective, and human-driven storytelling approach. Emphasizing people-centered photography and a warm, approachable design, the revamped magazine website invites readers in by showcasing the institution’s values and mission through the voices of its community.
The magazine website needed to accommodate a diverse range of stories—from long-form adaptations of print features to quick, impactful pieces. A flexible template strategy and support for new media, such as video, audio, and photo essays, enable content creators to vividly showcase the voices of Holy Cross.
Holy Cross’ visual brand, especially its iconic purple, is highly recognizable and cherished on campus. Our design preserved these beloved elements while enhancing them to align with the project’s refreshed storytelling strategy. Fresh typography and a complementary neutral palette were introduced as a modern expression of the brand.
UX/IA strategy, website design, Drupal implementation, visual content support