Every corner of MassArt vibrates with energy and excitement. To effectively illustrate the institution’s vibrancy and openness, we created a system leveraging a flexible and fun identifier: the elastic M. Unfussy and limitless in form, the elastic M, paired with fresh typography and a versatile color palette, allows for an unlimited set of configurations while remaining cohesive in voice.
A comprehensive messaging platform and visual standards empowers the campus community to communicate effectively and consistently.
How better to showcase the college’s vast breadth of facilities and vibrant campus than with brand new, striking photography? Thank you alum Tony Luong!
The new and improved MassArt.edu began with a meticulous content strategy and information architecture process. The result? A radically streamlined website structure, a tailored landing page strategy to highlight programmatic offerings, and an editorial homepage feature to showcase the people, work, and events that define MassArt’s essence.
Brand strategy, visual identity, content development, website design