The brand is anchored by an updated Kenyon logotype. We dropped “College” from the name and worked closely with Nick Sherman to redraw the former Kenyon logotype adding personality and making the mark more usable—particularly at small scales.
Working side by side with Kenyon’s communications team, we developed brand guidelines that balance brand aspirations with practical pragmatism.
A critical component of the brand strategy was solving how to express the Kenyon identity through its many social channels. We crafted a thoughtful approach that allows brand extensions to flex while maintaining consistency across all of the College’s affiliates.
This work is the new North Star for Kenyon. Janet Marsden, Vice President for Communications
This work is the new North Star for Kenyon.
Brand research and strategy, visual identity, content development