Because Axim’s philosophy is steeped in a partnership model, we intentionally right-aligned the Axim logo in order to underscore the “collaborative” component of the organization’s name. The unique “x” in Axim emphasizes its novel match-making approach to funding and accelerating solutions.
Axim’s website tells an ambitious yet concise story, leveraging a content strategy that uses case studies to articulate the organization’s vision and demonstrate the power of multi-institution collaborations.
To build out Axim’s brand toolkit, we developed an overlapping shape element to help communicate Axim’s collaborative, partner-oriented approach. We also designed a branded structure for highlighting Axim’s many partner organizations.
Brand strategy, visual identity, content development, website design