Together with MassArt, we created a suite of print and digital materials that speak directly to future students and their families—celebrating the college’s bold spirit, academic depth, and vibrant culture, while making the case for the power of an arts and design education.
This publication is a welcoming introduction to MassArt—a flexible, multipurpose piece designed to connect with prospective students, families, and community members. Part viewbook, part positioning tool, it offers a clear and heartfelt look at what the college stands for, what it offers, and the creative community that brings it to life.
Through student and faculty voices, program spotlights, and a fresh collection of photography that brings the campus and studios to life, this book captures the full scope of creativity at MassArt. It reflects the energy, diversity, and spirit of the community—while making a compelling case for the lifelong value of an arts and design education, not just as a career path, but as a way of seeing, thinking, and making meaning in the world.
Editorial strategy, content development, admissions strategy, campaign and print design, art direction, channel strategy