The brand balances clean typography and structured layouts with warm photography and illustrative collages—created first by hand and then refined using AI tools. The result reflects the Lab’s work and ethos: deeply human, rigorously academic, and forward-looking.
A core focus of the website redesign was clarifying and organizing the Lab’s research. Together, we developed a new research taxonomy that makes their work easier to browse, scan, and understand. A central Research hub highlights core focus areas while enabling visitors to filter and search by research type.
Research wasn’t the only area elevated. Events and people were brought to the forefront as well. We conducted a holistic audit of past programming to design a flexible event system capable of supporting everything from single lectures to multi-day conferences and ongoing series. Updated photography and expanded bios humanize the Lab—telling the stories of the scholars, researchers, and collaborators driving the work forward.
Brand strategy, visual identity, website design